Monday, 9 January 2012

Awesome Digital Ad Campaigns

Most marketers seem to agree that the focus on digital advertising will continue to increase in the next few years. Strategy Magazine's 2011 Marketing Survey found that social media was the number one thing marketers wanted to spend more money on in 2012 (with mobile advertising being number three). So naturally it's very important to keep in mind the digital campaigns that have really succeeded. Here are a few that inspired and impressed us last year:

Subtlety

Subtlety is an underused quality in advertising. Sometimes you don't need all that fizz bang bombast. If you trust that the consumer can decipher things themselves, it ultimately feels more rewarding and memorable for them. Check out this LG spot for a great example of this working.